explore the communication themes

Leaders don’t struggle because they lack clarity.

They struggle because important messages don’t stay visible long enough to matter.

Communication themes help leaders reinforce what matters — using visuals, language, and consistency shaped by real leadership experience.

This page gives you a closer look at how themes work and how leaders use them to support the four pillars without overcomplicating communication.

text: what you say fades and people forget with icon of confused man

Built from experience. Made to reinforce what matters.

how themes are used in real organizations

Leaders use communication themes to kick off priorities, set expectations, and keep focus over time.

They’re not just scripts, and they don’t replace leadership judgment.

They give important messages a clear starting point — and something leaders can leverage and return to once the work is underway.

Themes are most often used in important ways:

Kick off and set direction

Leaders use themes to start a new year or project, launch priorities, set expectations for behavior, performance, or execution, and clearly signal what matters most.

This is where tone is set — not just stated — and where teams get a shared visual reference point from the beginning.

remind people what’s important

Leaders shape other leaders, culture, performance and operations every day. Give yourself an additional tool set to help your messages hold.

Reinforce without yet another meeting

Leaders also use themes to visually reinforce direction once work is underway — keeping priorities, expectations, and focus visible without repeating themselves or escalating communication.

Some themes run for a defined period.
Others stay in place and quietly do their job.

Overcome logo with bullet point target symbol in the middle and slogan 'Challenge Ahead | Meet It Head On' below.
Chalkboard with the phrase "Know the Play" written in large white letters, surrounded by a schematic diagram of a sports play with X's and circles, and a logo for "CommunicateWell" at the bottom.
Graphic with a red linked chain symbol and the text "Close the Loop" by CommunicateWell, promoting a message of completing or closing a cycle or process.
Graphic design featuring a stylized human head with a black and yellow crash test dummy icon inside the brain area, the word 'CARTER' broken and cracked, with 'CRASHERS' written underneath and five yellow stars below that, and a checkerboard pattern at the bottom.

Set the direction. Reinforce it well.

Graphic illustration of a magnifying glass overlaid with code brackets and lines, representing search or code debugging.

what’s included in a theme

Each theme includes a curated set of tools designed to reinforce the message without adding friction.

Depending on the theme, that may include:

  • A PDF Playbook on how to use and implement the theme.

  • Logos tied to the message

  • Posters, banners, or internal visuals ready-to-print

  • Microsoft Teams or Slack-ready messages

  • Short talking prompts leaders can adapt

  • Email or announcement templates

Nothing is included by accident.
Everything serves a purpose.

An icon of a folded treasure map with a dotted path and an 'X' marking the spot.

PDF Playbook

Icon of a fountain pen nib with a semi-circle above and lines extending from the sides, resembling a stylized design.

Logos

Icon of a PowerPoint file with the letters PPT on it.

PowerPoint
Deck

Icon of a hanging sign with a mountain and sun symbol, and lines of text

11x17 poster (ready-to-print)

icon of a background.

Backgrounds
for your content

icon of a 2'x4' poster

2x4 banner
(ready-to-print)

Icon of a smartphone with two speech bubbles indicating messaging or chat.

Teams/
Slack Messages

tools. ready to use.

themes help important messages hold.

Leaders already communicate constantly.

Themes help those messages stay visible, recognizable, and intact supporting leadership, culture, performance, and operations over time.

Explore a theme and see how it’s designed to work.

Browse the themes

Reinforce what matters. Let the message do the rest.